Sunday, 22 July 2012

Day 13, Greenpeace, Loblaw, and Sustainable Seafood

I was impressed with Greenpeace Canada's sustainable seafood campaign.

Greenpeace ranked major grocery stores for how well they are doing in terms of sustainable seafood, then asked customers to write encouraging their stores to get better.

Many stores have improved since GP started doing this a couple years ago; there's a good chance some success was due to avid letter writers (validation!).

Update: These are 2011 rankings, Loblaw is now 2nd, after Overwaitea foods which includes SaveonFoods and PriceSmart. Click image for source

I like that they have both kudos and criticism, reflecting the slightly more positive and diplomatic approach which many environmentalists are taking these days.

 It also makes letter writing really easy and allows one to be very specific (click image for source)

Loblaw ranked the second best from Canadian grocery stores. Also, I had no idea the chain included ValuMart, Zehrs, nofrills and...wait for it... T&T!!!

The Letter

To: Loblaw Companies Ltd

I shop at your stores frequently and congratulate you placing second on Greenpeace's sustainable seafood campaign.

However, there is still a lot that would truly set Loblaw Companies apart including:
  • decreasing the Redlist species still sold at your stores
  • the policy fully implemented at all of your stores
  • labeling how & where seafood has been caught/farmed
Thank you for all of your work so far! I'm excited to see your progress!

Sent to:


Loblaw Companies Limited
1 President's Choice Circle,
Brampton, Ontario, L6Y 5S5
Attention: LCL Customer Relations Centre

Customer Relations Centre:
Toll Free 1-800-296-2332 (Ontario) 

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